For the fourth consecutive year, Kia has been recognised as the number one mass market brand by J.D. Power in the USA’s 2018 Initial Quality Study (IQS).
Kia maintained its leadership position with class-leading performances from the Kia Sorento SUV and Rio hatchback, while the Kia Optima sedan, Sportage SUV, and Sedona MPV placed second in their respective categories. After winning IQS awards in 2015, 2016 and 2017, the Kia Soul was once again the highest-rated compact multi-purpose vehicle in the study.
“Ranking number one among all mass market brands for four consecutive years leaves no doubt as to the world-class quality and craftsmanship instilled in every car and SUV that Kia builds,” said Michael Cole, chief operating officer and EVP, Kia Motors America. “With two segment winners and five additional models finishing in the top three of their respective categories, the evidence of Kia’s progression and focus on the ownership experience is overwhelming.”
The USA’s 2018 IQS is based on responses from 75,712 purchasers and lessees of new 2018 model-year vehicles, who were surveyed after 90 days of ownership. Vehicles were evaluated on driving experience, engine and transmission performance, and a broad range of quality issues reported by vehicle owners.
For more information on Kia and its model line-up visit the showroom in Mdina Road, Qormi, log on kia.com/mt or visit the Kia Malta Facebook Page.
