Founded in 1862 in Russelheim, Opel is one of the most technologically advanced automobile manufacturers in Europe. With a long and rich history, Opel is shaped by its passion for cars. Opel operates plants and development centres in 7 European countries, and is present in over 40 markets in Europe.
The Brand Slogan ‘Wir leben Autos’ is the living expression of Opel’s values. It does not only refer to Opel’s German roots and the love for German engineering.
It also expresses the strong emotion and passion that influences everything about Opel. So, ‘Wir leben Autos’ is Opel’s passion, involvement, attention to detail, responsibility and confidence.
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