Granted by the newspaper ABC, and recognised as the most prestigious prize in the country’s automotive industry, this award is decided by a jury composed of 36 journalists from different media, newspapers, magazines, television, radio and agencies, as well as the public vote on the website of the newspaper ABC.
The award takes into account both external and internal design, technology, reliability, performance, safety, as well as market segment, and the Kona convinced in all areas. It also recognises the overall quality of the vehicle as well as its five-year warranty. All previous winners of this award have become great successes for the brands they represent, and the same is expected for the Hyundai Kona.
For Hyundai, getting this prestigious award is very satisfying, and it recognises the development of the brand in terms of technology, design and quality. And that an SUV like the Kona, which provides all the mobility needs demanded by society, takes the prize, as well as being a source of pride for all, also confirms the market trend towards recreational and leisure vehicles, which nevertheless comply with the expectations in terms of environment and fuel efficiency.
It is the fourth time that Hyundai has claimed the title in recent years. In 2008, the Hyundai i30 became the company’s first ever winner in this award programme. It was soon followed in 2011 by the Hyundai ix35, then by the Hyundai Tucson in 2016.